Yalla ADS — Case Study
A UAE classified marketplace with a multi-tiered category taxonomy for precise posting and search.
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Showing Yalla ADS home page with category grid on laptop
Challenge
YallaAds, an emerging startup marketplace in the UAE, required a product designer with deep regional familiarity and market-segment expertise to establish a strong foundational experience.
Role
Conducted deep R&D to architect a multi-tiered taxonomy system, enabling users to filter down from main categories to granular sub-categories for both ad posting and search, ensuring hyper-targeted, precision results.