PEL Pakistan

PEL was founded in 1956 through technical collaboration with AEG. In 1978, PEL was acquired by Saigol Group and was taken public a decade later. Over the years, PEL has formed alliances with several international giants, including General Electric, Fujitsu, and Hitachi.

PEL Pakistan wanted to inaugurate a flagship store, and set a stage for celebrities meet and greet and Q&A session.